Case Studies
Every Website Has A Story
Behind every website is a business owner trying to solve a problem.
Sometimes it's a lack of website traffic. Sometimes it's poor search rankings, low conversions, or marketing that feels scattered and inconsistent. My job is to identify what's holding a business back, build a strategy around its goals, and execute the work that creates lasting results.
Below are a few examples of businesses I've helped and the outcomes we achieved together.
Client: Fabulous Sleep Solutions
A baby sleep consulting service that helps exhausted parents improve their baby's sleep through personalized, gentle sleep training.
Located:
Queen Creek/San Tan Valley, AZ
Services
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Digital Strategy Planning
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SEO/GEO
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Conversion Optimization
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Local Search Marketing
The Challenge
The website was not generating leads consistently and had no clear digital marketing strategy in place. Marketing efforts were largely based on trial and error, website traffic was low, and the business was not appearing prominently in search results.
Research also revealed the website was targeting “sleep coaching” rather than the higher-opportunity term “sleep training.” Key services were not clearly showcased, and foundational SEO and conversion best practices had not been fully implemented.
The Approach
We developed a focused digital strategy designed to improve search visibility, clearly communicate the company’s services, and turn more website visitors into consultation requests.
Work included:
"When I came to Heather I was spinning my wheels doing all these things all the time. I’ve hired other SEO people and they were just running things in the background - I was paying them every month and I had no idea what was really going on.
Heather is very communicative, on top of things, highly responsive, and helps you understand things on a level that meets you where you are. Now, after working with Heather, the majority of my leads tell me they found me through Google. "
Christina Fabritiis
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Optimize the website around relevant, high-traffic sleep training keywords
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Create and expand content to better showcase available services
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Reorganize homepage using conversion optimization techniques
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Improve calls to action and the overall customer journey
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Update local citations, directories, and business listings
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Strengthen the website’s foundational on-page and local SEO
The Results
Within four months, website traffic nearly tripled.
The website also began scheduling more consultations each month than during any previous month.
The increase in online visibility has created opportunities beyond website leads, with the owner being approached by local media for podcast appearances and features in online wellness publications.
Christina Fabritiis
Fabulous Sleep Solutions
Client: Master Appraisal Services
A residential appraisal company that provides independent home valuations for homeowners, buyers, lenders, attorneys, and estate planning needs.
Located:
Maricopa County / Pinal County AZ
Services
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Digital Strategy Planning
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SEO/GEO
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Content Writing
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Conversion Optimization
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Local Search Marketing
"If we could give her a 10 star rating it would be more accurate! Heather has saved our business over and over. Creating a presence so we are seen and highly rated. She also manages our web site, blogs and SEO. She is creative and intelligent! We would not be in business without her."
Sherri Leavitt
The Challenge
The company had built a strong reputation through referral partners, but that created an imbalance in the business. Nearly all appraisal work came from third-party referrals, with only about 1% originating directly from homeowners and individuals.
That made the business vulnerable to fluctuations in the real estate market. When home sales slowed, so did referral-based appraisal work.
The company needed a way to consistently generate private appraisal requests from homeowners, attorneys, estate representatives, and others who needed appraisal services directly.
At the same time, website traffic was low, there was little brand recognition online, and the business looked very similar to other appraisal companies competing in the Phoenix market.
The Approach
Rather than focusing solely on rankings, we developed a long-term strategy designed to position Master Appraisal Services as the trusted appraisal expert for Arizona homeowners while creating a website built to convert visitors into phone calls.
Work included:
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Redesigning the website with a modern, professional appearance that immediately builds trust
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Creating clear calls to action encouraging visitors to request an appraisal
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Adding transparent pricing - something rarely offered by competing appraisal firms - and highlighting the owner's more than 30 years of appraisal experience to differentiate the company from less experienced competitors
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Developing dedicated landing pages for each appraisal service based on keyword research and search intent
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Building an extensive homeowner-focused blog that answers common appraisal questions in plain English rather than technical industry language
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Expanding local SEO through city-specific content, local keyword targeting, and business directory optimization
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Improving on-page SEO, site structure, internal linking, and overall user experience to increase search visibility
The Results
The new strategy helped transform the website into a consistent source of direct business. Website traffic increased significantly as the site gained visibility across hundreds of homeowner-focused search terms, while Master Appraisal Services established itself as one of the most recognizable independent appraisal companies in the Phoenix area.
Most importantly, the mix of appraisal work shifted dramatically. Private appraisal assignments grew to 20% or more of overall business, creating a much healthier balance alongside AMC and referral work. This diversification has helped stabilize revenue during slower housing markets while giving the company greater control over where new business comes from.
Today, the website serves not only as an online brochure, but as one of the company's strongest lead-generation tools and a trusted educational resource for Arizona homeowners seeking appraisal information.
Client: Sunset Pool Care
A professional pool cleaning, maintenance, and pool repair company that helps homeowners with reliable weekly pool service and expert equipment care.
Located:
Chandler, Gilbert AZ
Services
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Digital Strategy Planning
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SEO/GEO
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Content Writing
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Conversion Optimization
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Local Search Marketing
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Google Ads / Local Search Ads
The Challenge
This company is in one of the most competitive home service industries in Arizona, but owners didn't have the time to stay on top of the constantly changing world of digital marketing while also growing their business.
"Our pool service and repair company, Sunset Pool Care, has been using Heather for marketing services for almost ten years, she has helped us grow exponentially over that time. The Best!"
Brent Knoll
Their existing website was difficult to update, lacked foundational SEO, and wasn't built to attract organic search traffic. Google Ads were consuming budget with wasted ad spend and missed opportunities. Local business listings were inconsistent, making it harder for potential customers - and search engines - to trust the company's online presence.
They needed a marketing partner they could trust to position the business as a professional, full-service pool company rather than just another "pool guy with a truck."
The Approach
We developed a long-term digital marketing strategy focused on increasing search visibility, improving conversions, and showcasing what truly makes this company different from other pool service companies.
Work included:
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Rebuilding the website on an easy-to-manage platform
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Implementing foundational SEO across the entire website
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Creating dedicated service pages targeting high-value keywords for pool cleaning, repair, leak detection and other specialized services
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Reorganizing page layouts with stronger calls to action and conversion optimization throughout the site
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Developing a comprehensive content strategy with educational blog articles that answer common pool owner questions while naturally guiding readers toward professional help when needed
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Optimizing Google Ads campaigns to improve targeting, reduce wasted spend, and increase qualified leads
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Correcting and standardizing local business listings and citations to strengthen local search performance
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Building trust through Google reviews, customer testimonials, and other forms of social proof that reinforce the company's professionalism, consistency, and expertise
Rather than competing solely on price, the new marketing strategy positioned Sunset Pool Care as the trusted professional choice for homeowners in Gilbert & Chandler looking for reliable service, experienced technicians, and long-term pool care.
The Results
With marketing handled by Now You See Me Marketing, the owners of Sunset Pool Care were able to step away from the day-to-day demands of trying to keep up with the constantly evolving world of SEO, Google Ads, and digital marketing - and focus on growing their business and doing what they love - pool care.
As online visibility increased, lead generation improved significantly.
Demand became strong enough that the company expanded its team by hiring additional pool service technicians to keep up with new customers.
Client: Oasis Green Landscape Design & Installation
A landscape design and build company that helps Arizona homeowners turn ordinary yards into personalized outdoor spaces for relaxing, entertaining, and enjoying life outdoors.
Located:
Gilbert, AZ
Services
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SEO/GEO Services
The Challenge
The client had recently completed a major digital overhaul, including a new website and updated branding. The business looked more polished and professional, but the next challenge was making sure the new website could actually be found online and turning that stronger brand presence into new business.
They needed an experienced marketing partner who could optimize the website for SEO and emerging GEO/AI search, while also providing ongoing strategy and coaching for their in-house marketing team. Another important goal was geographic. The company wanted to grow its client base closer to home in Arizona’s East Valley.
"Heather has been a tremendous resource for my business and we've seen a substantial uptick in people setting appointments though our website. I highly recommend Now You See Me Marketing for any small business owner who wants to expand or grow their business."
Tami Messenger
The Approach
We started with a thorough SEO audit to identify opportunities to strengthen the new website, improve search visibility, and build a more strategic foundation for ongoing digital marketing.
Rather than simply handling the marketing behind the scenes, we worked alongside the company's internal team, providing coaching, strategy, and actionable steps they could continue implementing themselves.
Work included:
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Conducting a comprehensive SEO audit and implementing priority website updates
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Optimizing the website for traditional SEO as well as GEO and AI-driven search
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Establishing blog topics, content timelines, and an ongoing content strategy
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Coaching the in-house marketing team on SEO and digital marketing best practices
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Aligning the company’s website, branding, search presence, and content around its growth goals
The Results
This client is now generating more online leads than ever before, while attracting more of the clients the company actually wants to serve. The combination of stronger search visibility and polished, consistent branding has also helped the company present itself more effectively when pursuing new opportunities.
Most importantly, they have successfully expanded their client base throughout Arizona’s East Valley, attracting more clients within its preferred service area.
The result is more than increased website traffic or better rankings - they have a stronger digital presence, more strategic internal marketing process, and a foundation that supports the type of sustainable, local growth the company was looking for.
Client: Hope Natural Health
Naturopathic medical practice specializing in women’s health, hormones, thyroid health, and personalized care to uncover the root causes of ongoing symptoms.
Located:
Gilbert, AZ
Services
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SEO/GEO
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Google Ads
The Challenge
Hope Natural Health had recently gone through a rebrand and launched a new company name. With that change came an important question: Was the website properly positioned to be found by the right people online?
The owner needed more than a one-time SEO audit. She wanted an experienced digital marketing consultant who could identify opportunities, help implement the recommended changes, and continue guiding her SEO and marketing strategy as her practice grew.
Most importantly, she wanted to stay focused on what she does best - caring for her patients - without having to constantly keep up with SEO, content, Google updates, and an ever-changing digital marketing landscape.
"Heather is a delight to work with! Her knowledge on all things SEO/AEO/GEO have been invaluable to my business! I definitely have had increased bookings due to organic reach on Google, all thanks to Heather! Highly recommend!"
Dr Erin Ellis
The Approach
We started with a comprehensive SEO audit to identify opportunities to strengthen the newly rebranded website, improve search visibility, and build a stronger foundation for long-term growth.
What began with an audit developed into an ongoing marketing partnership that has now lasted more than five years. As search and the business have evolved, the strategy has evolved with them.
Our work has included:
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Improving and maintaining on-page and technical SEO
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Expanding SEO efforts to include GEO and visibility in AI-driven search
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Managing Google Ads to reach prospective patients actively searching for relevant services
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Optimizing existing website pages and content as search trends and opportunities change
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Continually identifying new digital marketing opportunities based on the needs of the practice
The Results
Over five years of working together, Hope Natural Health has continued to grow its online presence and its client base.
Rather than relying on one-time SEO improvements, the practice has an ongoing digital marketing strategy that continues to adapt as Google, AI search, the competitive landscape, and the business itself change.
Just as importantly, the owner doesn't have to become her own SEO or digital marketing expert. She can focus her time and energy on her patients and growing her practice, while we handle the ongoing SEO, content marketing, and digital visibility needed to help new patients find her.
Client: Sovereign Leadership
Leadership coaching specializing in helping high-achievers and leaders use Human Design and Gene Keys to gain clarity, align their leadership and business decisions, and create success based on their unique energetic blueprint.
Located:
Arizona, USA
Services
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Strategy & Planning
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SEO/GEO Audit
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Digital Marketing Coaching
The Challenge
The client already had a professional website and a website team in place, but the site was generating very little traffic. She knew SEO was an important missing piece, but she needed help identifying exactly what was preventing her business from being found online and what changes would make the biggest difference.
She also wanted to make sure that when more people did find the website, the site clearly communicated her value and encouraged visitors to take the next step.
"I can’t say enough good things about Heather with Now You See Me Marketing! She helped me optimize the SEO on my website, and the results have been incredible. Heather made the whole process easy to understand and helped me see where I was missing opportunities to get my business found online. I’m amazed at how quickly I started seeing results."
Stacy Foust
The Approach
We started with a comprehensive SEO/GEO audit to uncover missed opportunities for search visibility, along with conversion marketing recommendations designed to help turn more website visitors into potential clients.
Because the client already had a website team, our role was to provide the strategy and direction rather than update the site. We translated our findings into a clear, actionable plan that she could understand and confidently communicate to her team for implementation.
Work included:
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Conducting a comprehensive SEO audit to identify opportunities and technical issues
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Researching keywords and opportunities to improve search visibility
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Developing on-page SEO recommendations for important website pages
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Identifying missed opportunities for getting the business found online
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Reviewing the website from a conversion marketing perspective
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Recommending improvements to messaging, calls to action, and the customer journey
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Creating a written SEO and conversion strategy for the client and website team to implement
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Helping the client understand the recommendations so she could make informed marketing decisions moving forward
The Results
The impact was almost immediate.
In the first month, website traffic increased by more than 200%. More importantly, that increased visibility didn't just produce website visits - it began generating new clients.
The client went from having a website with very little traffic to seeing measurable business results from her online presence. By combining SEO expertise, conversion strategy, and clear direction for her existing website team, she was able to turn an underperforming website into a much stronger tool for growing her business.
Client: A Joy Forever Bath + Body
A handcrafted home fragrance and bath & body company that creates vegan, cruelty-free dough bowl candles, artisan soaps, and personal care products.
Located:
Texas, USA
Services
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Google Ads
The Challenge
The company needed a more responsive and collaborative partner to manage its Google Ads campaigns. The previous agency often took weeks to respond to questions or requested changes, making it difficult to react quickly to new product launches, promotions, and seasonal demand.
This limited the company's ability to adapt its advertising to changing business goals and market opportunities.
The Approach
We began with a comprehensive audit of the existing Google Ads account to identify areas for improvement and opportunities to increase campaign performance.
"NYSM Marketing is wonderful to work with. Heather's expertise in paid search has been an important addition to my overall marketing efforts. She is extremely knowledgeable and responsive, and makes valuable recommendations to improve my business. Highly recommend."
Diane Seimetz
Working closely with the owner, we refined the ad strategy to better reflect the company's products, target audience, and seasonal sales patterns. Rather than simply managing campaigns, we established an ongoing collaborative process that allowed advertising to evolve alongside the business.
Work included:
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Conducting a full audit of existing Google Ads campaigns
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Rewriting ad copy to better connect with the target audience
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Refining targeting based on the owner's product knowledge and customer insights
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Providing direct access to the person managing the campaigns for fast communication
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Quickly adjusting campaigns for new product launches, promotions, and seasonal trends
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Offering ongoing marketing advice beyond Google Ads to support overall business growth
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Delivering clear performance reports and strategic recommendations
The Results
The business now benefits from a true marketing partnership rather than simply outsourced ad management. Campaign changes that previously took weeks can now be implemented quickly, allowing the company to respond immediately to new promotions, product releases, and seasonal buying trends.
This collaborative approach has created greater confidence in advertising decisions while providing valuable insight into additional opportunities to grow the business beyond Google Ads.