FAQ
We believe great marketing starts with clarity. Below are answers to some of the most common questions we get about our digital marketing services, our process, and what it’s like to work together.
Do I need to sign a long-term contract?
No. We don’t believe in locking clients into long-term contracts they don’t want or need.
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Most of our services are offered on a month-to-month basis or as clearly defined projects. We focus on delivering value and results - not trapping clients with fine print. If something isn’t working, we’d rather adjust the strategy than force a commitment.
How do you decide which services I need?
We start with your goals, not a pre-built package.
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Every business is different, so recommendations are based on:
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Your industry and competition
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Your current online presence
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Your short- and long-term goals
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Your budget and growth timeline
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From there, we create a plan that makes sense and scales as you grow.
Digital Strategy & Planning
What is digital strategy, and why does it matter?
​Digital strategy is the roadmap behind everything we do. It helps answer questions like:
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Where should your marketing focus first?
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Which channels will actually move the needle?
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How do SEO, content, ads, and local search work together?
Without strategy, marketing becomes guesswork. With it, every effort is intentional and aligned with your business goals.
SEO Services
How long does SEO take?
SEO is a long-term investment, not an overnight fix. Most businesses begin seeing early movement in 3 - 4 months, with more meaningful results typically showing around 6 months and beyond. The SEO timeline depends on factors like:
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Competition in your industry
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Your website’s current condition
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Content depth and consistency
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Local vs national targeting
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The goal of SEO isn’t just traffic, it’s sustainable growth that compounds over time.
Is SEO Still Worth It?
Yes - especially for businesses that want long-term visibility without paying for every click. SEO helps your website and brand:
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Show up when people are actively searching
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Build trust and authority online
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Reduce reliance on paid ads over time
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It’s one of the strongest foundations for digital marketing when done correctly.
PPC Marketing
How is PPC different from SEO?
PPC (pay-per-click) delivers immediate visibility, while SEO builds long-term momentum. PPC is ideal if you need:
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Fast leads
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Seasonal campaigns
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Immediate testing and data
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SEO, on the other hand, focuses on organic growth. Many businesses benefit from using both together.
Do you manage ad spend as well?
Yes. We manage campaigns strategically to ensure your budget is being used efficiently - not wasted on clicks that don’t convert.
Local Search Marketing
What is local search marketing?
​Local search marketing focuses on helping your business show up in map results and local searches, especially for people nearby who are ready to take action. This includes:
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Google Business Profile optimization
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Local keyword targeting
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Review strategy and visibility
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Location-based content
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It’s essential for service-area and brick-and-mortar businesses.
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Can you help me rank in multiple cities?
Yes. We build location strategies that support visibility across multiple areas without harming SEO or creating thin content.
Can you help me rank in multiple cities?
Yes. We build location strategies that support visibility across multiple areas without harming SEO or creating thin content.
Content Marketing & Writing
Why is content so important for SEO?
Content gives search engines and users a reason to trust your site. Strong content:
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Answers real questions people are asking
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Supports SEO and internal linking
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Builds authority in your industry
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Helps convert visitors into leads
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Good content isn’t just written to rank. It’s written to connect.
Do you write the content, or do I?
We can do either - or collaborate.
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Some clients prefer fully done-for-you content, while others want to provide insights or drafts. We adapt to your workflow and comfort level.
AI Prompt Engineering
What is AI prompt engineering?
AI prompt engineering is the process of designing and refining prompts that help AI tools produce better, more accurate, and more useful results. This can support:
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Content creation
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Internal workflows
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Marketing automation
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Research and ideation
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The goal isn’t to replace people, it’s to work smarter and faster.
Is AI prompt engineering safe for SEO?
Yes, when used correctly. We focus on:
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Human-reviewed outputs
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Brand-aligned language
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SEO-safe content strategies
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AI is a tool, not a shortcut, and it works best when paired with real strategy and oversight.