5 Simple Ways to Improve Your Website SEO

Search Engine Optimization (SEO) isn’t just for big companies. Small businesses can use it to reach more people, bring in more leads, and stand out online. The good news? You don’t need a huge budget or a marketing degree to make real progress. A few focused improvements can help your site show up higher in search results and get noticed by the right audience.

1. Use Keywords the Smart Way

Keywords are the words and phrases people type into Google when looking for products or services like yours. If your website doesn’t include these terms, search engines won’t know you’re a good match.

Start by making a list of the most important words for your business. For example, if you run a landscaping company in Gilbert AZ, strong keywords might be “Gilbert landscaping services,” “backyard design,” or “irrigation repair.”

Once you have your list, add these terms naturally into key places on your site:

• Page titles

• Meta descriptions

• Headings (H1s and H2s)

• Body text

• Image alt text

Important: don’t overstuff. Higher keyword density does not always bring better results.

Make sure these words are found naturally in the content of your page - titles, subtitles an/or in the content itself. To avoid overstuffing, it's best to use your keywords in a way that feels natural and easy to read.

A rule of thumb is to make sure your content sounds good when read out loud. If it feels forced, edit it down.

2. Write Content That Helps People

Google rewards websites that provide useful, clear answers to what people are searching for. That means your blog posts, service pages, and FAQs should focus on solving real problems and answering common questions.

Ask yourself: What do my customers want to know? Then write about it.

For example, if you’re a real estate appraiser, you might create blogs on “How Appraisers Value Homes with Pools” or “Why a Pre-Listing Appraisal Can Save You Time.”

Not sure what your customers want to know?

• Check common questions: Look at your email inbox, contact forms, or phone calls. What do people ask most often?

• Search Google: Type in your service or product and see what “People also ask” or autocomplete suggestions show.

• Ask current customers: A quick survey or even a casual question like, “What’s the hardest part about ___?” can give you ideas.

• Look at competitors: See what topics they cover in blogs or FAQs. If they’re writing about it, customers probably care about it.

• Use reviews: Read reviews (yours or competitors’) to find pain points, confusion, or praise. Those are clues to what customers want to know.

Content doesn’t need to be fancy. Short, direct, and helpful writing works best. Aim for at least 500–750 words per blog post and keep your paragraphs short for easy reading.

3. Show Your Expertise and Authority

Search engines want to highlight content written by people who know what they’re talking about. That means showing your experience and credibility within your content.

Here are a few ways to weave expertise and authority into your site:

• Share real examples or case studies from your work.

• Add your professional background or certifications on your About page.

• Use data, stats, or trusted sources to back up your claims.

• Write in a clear, confident voice that shows you understand the subject.

For example, if you’re a health consultant, don’t just say “exercise improves mood.” Point to a study or explain how you’ve seen results with your own clients. When readers see proof that you’re knowledgeable and trustworthy, they’re more likely to take action - and Google notices that, too.

4. Improve Page Speed and Mobile Experience

Slow websites drive people away. In fact, most users expect a page to load in under 3 seconds. Google knows this, which is why page experience and page speed is a ranking factor.

To check your site speed, use free tools like Google PageSpeed Insights. This will show you where your site is slowing down and suggest fixes. Common issues include large image sizes, too many scripts, or missing caching.

Just as important is mobile optimization.

Over half of all web traffic comes from phones, so your site needs to look good and work smoothly on small screens. Check your site on different devices and make sure buttons are easy to click, text is readable, and pages scroll without issues.

5. Build Trust With Links

Search engines view links as votes of confidence. The more quality links pointing to your website, the more Google sees your site as trustworthy.

There are two types of links to focus on:

• Internal links: Links between your own pages. For example, from your blog about “solar home appraisals” to your service page about real estate appraisals. This helps both users and search engines understand how your site is structured.

• Backlinks: Links from other websites to yours. These are harder to earn but more powerful. You can build them by reaching out to partners, joining local directories, writing guest blogs, or asking satisfied clients to link to your site from their own blogs or profiles.

Even a few strong backlinks can give your site an SEO boost.

Putting It All Together

Improving your website SEO doesn’t have to be overwhelming. Start with the SEO basics: add clear keywords, write helpful content, show your expertise, make sure your site loads fast and works well on mobile, and build trust with strong links. Over time, these steps add up and help you climb higher in search results.

The best part? Every improvement you make today creates long-term results for your business. SEO isn’t a quick fix, but it’s one of the most reliable ways to grow your presence online.

Ready to see what better seo looks like for your business?

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