How do you measure how well your digital marketing is doing? By looking at numbers. There are numbers and statistics to measure everything you've got happening, from email marketing, content marketing, link building, social media interaction, seo ranking and many, many more.
With so many to look at, it's often easy to lose sight of the biggest indicators of success.
Sales (if you're an ecommerce company) or Leads (if you're a service company)
Digital marketing is taking everything you're doing online, and putting it into a strategy or roadmap of steps that makes all your online efforts flow together. The big goal? To get more traffic. And to get more sales.
No traffic = no leads.
No leads = no sales.
On that note,let's look at your traffic.
You're tracking your website traffic with Google Analytics right? If not, the time to signup is right now.
Ways to get more traffic with your digital marketing include:
Content marketing & blogging
Guest blogging on other sites
Asking other sites to blog about you or your product
If you have traffic, but don't have sales, look at your website. Industry average conversion rates are 2%. If you have the traffic, but you don't have 2% conversion rate, look to your website for improvements.
Is your navigation clear, can customers find what they're looking for?
Can customers find your phone number without clicking or scrolling?
Does your home page convey energy and enthusiasm for your product/service through words and pictures?
Do you have great product photos?
Can customers find real reviews from other customers on your site?
Do you need an explainer video so customers know what you do?
Do customers trust you enough to buy from you?
Do you have a compelling about page, and does it foster trust?
Here's our favorite guide for improving conversions on your website.
Ultimately, traffic and sales are the lifeblood of your business. Now's the time to start tracking and improving.
See you in the social sphere!