How much time do you have?
You've probably heard me say this before...if you don't have time to post 2-3 times a day to your social media, that's ok. You can post less and be more effective.
The real success of social media lies in your engagement. And I'm not talking just about how many comments, retweets, repins, +1's, shares and likes your fans give you.
The success of your social media relies on how much YOU engage on those same social media platforms.
Spend Enough Time to Accomplish What You Need
#1: Post once a week minimum on each Social Media platform. Write one blog (keep it keyword-based).
#2: Make sure you're posting content your fans and followers want to see. How will you know? They will comment, or like, or +1, or repin, retweet, or share.
#3: Engage with your audience. If someone comments on a FB post, like it. Better yet, reply. If someone retweets your content, send them DM and thank them. If you see a +1, repin, or share, look to see if it's someone you should be following.
You know those groups you joined on LinkedIn? Comment in them, and not with just your own posts. Take the time to offer feedback, join the discussion, and get to know what the group members know. (If you're on LinkedIn and not participating in groups - start immediately).
The same goes for Google+ communities. Actively comment, post, and interact in a friendly way (not salesy, no one joined the group to be sold to).
Take the time to comment on other Facebook posts, interact with other Twitter users, comment on Instagram or Pinterest pics. Read AND COMMENT on others blog posts.
Your interaction should be part of your Social Media and content updates.
Recommended Time Spent on Social Media
DAILY: 20 MINS
Every day, read and respond to posts, comments, questions and direct inquiries.
WEEKLY: 3 HOURS
Add another board and/or add more pictures to current collections
Follow more boards/pinners
Find groups to participate in
Interact with groups by posting information, asking questions, or answering questions.
Add a new blog post each week. Even if it's only a few paragraphs about your latest discovery, newest success, or highlights of the week. Better yet, incorporate a few industry keywords, or write a how-to about your industry.
MONTHLY: 3 HOURS
Create and send newsletter with upcoming events, pictures from previous events, or an article you’ve posted in your blog.
Update your monthly content calendar to include one more month.
SEMI-ANNUALLY: 2 HOURS
Review all social media profiles (name, address, about us) to ensure they are up-to-date. Do you have new certifications or awards to add? Did you update your website with new service listings?
Tools To Maximize Your Social Media Time
There are so many out there! I always recommend starting with MavSocial (free) or Hootsuite (small monthly fee) to coordinate your social media postings.
See you in the social sphere!