Influencer marketing is the new big thing in digital marketing, and there's a reason for that. It's powerful.
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Marketing to an audience of influencers is similar to word of mouth marketing.
Simply - it's when someone with an enormous social media following:
Mentions you and your product
Say good things about you
Shows great pictures of your product
Tells their followers why they think you've got something hip and hot they need to have
In the past, this was popular bloggers and celebrities with word-of-mouth recommendations, but now with the help of social media, you can find individuals that can have just as large an impact - and they like to be called "influence marketers".
Rather than marketing directly with ads or affiliates, you can instead hire influencers to get out the word for you.
According to the latest poll from Tomoson, businesses are generating $6.50 for each $1 spent. The poll also found that influencer marketing is the fastest-growing digital marketing channel, crushing other strategies like affiliate marketing, paid search, and display.
Want to find an influence marketer?
Look online for influence marketers in your niche.
Expect to pay them to for their assistance reaching their followers.
Make sure to ask questions, find out if this is the right influence marketer for you.