Beyond Google Maps: Where Your Business Should Be Listed for Maximum Visibility

When people search for your business, they're not just using Google Maps. From Apple Maps to Waze, there are multiple platforms where your business should appear - especially if you want to be discovered by new customers on the go.

Most business owners focus solely on Google Business Profile (and for good reason), but ignoring other major map and navigation platforms means leaving visibility - and potential revenue - on the table. Whether someone’s using Siri, searching through Bing, or navigating from their car dashboard, your business should show up.

Here are the top four online maps beyond Google Maps that businesses should also consider:

Apple Maps

Default map app for all iPhones and iOS devices
Integrated with Siri, Safari, and Apple CarPlay
Manage listings via Apple Business Connect

Bing Places

Microsoft’s equivalent of Google Business Profile
Listings appear on Bing Maps and Microsoft Edge search results
Especially valuable for desktop users and enterprise environments
Manage listings via Bing Places

Waze

Popular for driving directions and real-time traffic updates
Owned by Google but operates separately from Google Maps
Great for promoting local offers and attracting on-the-go traffic
Manage listings by downloading the Waze app for android or iOS

Yelp

Not just reviews - Yelp feeds location data to Apple Maps, Bing, and Amazon Alexa
Helps with local visibility and reputation management
Manage listings via Yelp For Business

Take time to claim and optimize your listings across all major mapping platforms. It’s a simple step that can lead to more visibility, more calls, and more customers - no ad budget required.

Streamline The Process With These Tools

Need help getting listed everywhere and don’t want to take the time to do it one map directory at a time? There are tools to streamline the process - for a fee. Check out these tools that will get you listed in the top directories with the click of a button:

Feature	SEMrush Local	Yext	LocalRank.so
Cost	$20/month per location (in addition to a SEMrush subscription)	Pricing starts at $199/year per location	$29/month per location (pricing may vary based on features)
Number of Directories	Submits to 70+ directories including Google, Yelp, Facebook, Bing, TripAdvisor, Apple Maps, and more.	Submits to 200+ platforms including Bing Places and Waze.	Submits to 200+ platforms
Distinguishing Features	Integration with SEMrush Suite: Seamlessly works with SEMrush's comprehensive SEO tools. Real-time Update Distribution: Ensures consistent business information across platforms. Local Rankings Tracking: Monitors local search performance.	Direct API Integrations: Immediate updates across platforms. Review Monitoring and Response: Manages customer reviews from multiple sites. Analytics and Reporting: Provides insights into listing performance and engagement.	Automated Citation Building: Streamlines the creation and management of local citations. Duplicate Listing Detection: Identifies and helps remove duplicate listings. Customizable Reporting: Offers tailored reports on citation status and performance.

Notes about the tools listed above:

SEMrush Local: Requires an active SEMrush subscription, with the listing management feature available for an additional fee.

Yext: Pricing varies based on the number of locations and selected features. Known for its extensive network of directories and real-time data syncing.

LocalRank.so: Specific details on the number of directories are limited; focuses on local citation management and offers tools for citation building and duplicate detection.

When choosing a directory submission tool, consider factors such as the platforms most relevant to your business, budget constraints, and the importance of features like review management and analytics.

Need help getting listed everywhere? Let’s connect and make sure your business is easy to find - no matter what app your customers are using.

Let's Connect