Digital Marketing Strategy
A let’s-throw-stuff-at-the-wall-and-see-what-sticks marketing approach can yield some positive results, but it’s not sustainable, measurable, or necessarily connected to the organization’s business objectives.
Enter the Digital Marketing Strategy
Simply put, a good strategy will include:
Making a plan
Executing the plan
Is it really as simple as 1-2-3? It can be when you have NOW You See Me Marketing on your team. We want to do the heavy lifting so you can focus on your products, your services and your clients.
Know Your Customers
We will work with you to identify your customers through market research, customer segments and customer personas. Knowing who your customers are, who they really are, and what they want is crucial to any successful marketing campaign.
Choose the Right Platforms
Knowing your customers helps you choose the right platform to participate in. Did you know there are different demographics for each social media platform? And how do you know if a blog is right for you? Let us assist you by outlining where you should and shouldn't be to capitalize on all that digital and social media have to offer.
Help Customers Find You
Hanging out on social media and blogging is a great way to get your brand out there - but just because you build it, doesn't mean customers will come. They may not even know you exist. NOW You See Me Marketing not only utilizes search engine optimization, we will help you identify additional advertising methods like pay-per-click campaigns, affiliate marketing and retargeting to name a few, and how they can benefit your bottom line.
A word of caution: not all traffic is quality traffic. We go beyond impressions, visits, and clicks, and build optimized campaigns that drive business and help you stand out from your competition.
It's all in the plan, or roadmap as we like to call it. This is where identifying customers, competition, target markets, digital marketing platforms, keywords, and current efforts are put into the funnel and coalesced into a plan of action.
Execute on the Strategy
If you've got the time and the drive, you can take our in-depth custom designed marketing strategy back to your team and start building your marketing campaigns and increasing your brand reach. Or if you'd rather, we are more than happy to execute the ongoing plan for you, so you can focus on your customers.
Our favorite part? Delivering the good news to you. We enjoy diving into the data to put together reports that are easy to understand. You'll know how your campaigns are progressing and aligning with your business goals.